The WWE believes that they can raise their ratings by constantly throwing in ridiculous gimmick matches of some sort. Yes, it is good to see a Hell in a Cell match once in awhile, but at the same time, overkill kills it. Also, they push far too many stars that have limited wrestling talent, while the most talented people I've seen in a wrestling ring in years are held back. John Cena is over with the women and the kids, not because of his wrestling ability, but simply because they think he's "awesome" or "hot" and he has some silly "can't see me" taunts. Bobby Lashley has no real tangible gimmick period, and is basicaly just a black Brock Lesnar (doesn't his entrance look a wee bit familiar?). On top of that, you have people like Shawn Michaels, an outdated performer, taking up all the main event time that younger guys could be using. Or someone like Stone Cold Steve Austin running up twenty minutes of time on one episode of RAW just to disappear again. You know, I loved Austin back in the day too, but that doesn't mean he should make a random appearance and take away tv time from the building of tomorrow's stars. See, tomorrow's stars aren't getting their shots today because today they're still focusing on yesterday's stars. That can't happen. You can't make forward progress by going backwards. Yes, I loved D-Generation X and the Rock and Austin as much as the next guy... but those days are over. Give the spotlight to people like Orton, and Edge, and Jeff Hardy and MVP. They deserve it and they're the ones that the company will be carried by once Austin and Michaels and Undertaker are so bashed up they can't get out of bed in the morning. Build them now, while they can still be built. Sooner or later, all this focus on yesterday will hinder today and tomorrow will have absolutely nobody.